Wednesday 24 April 2013

How do organisations turn online reputation crisis into marketing opportunities?

Online reviews have now become a highly influential factor in the buying decision of so many UK consumers, that many company owners find themselves struggling to cope with the impact of online reviews on their ability to acquire new business at reasonable costs.

With the price of acquiring new customers systematically increasing with each visible negative online review, companies that operate in a price sensitive environment are particularly vulnerable to having their marketing budget eating heavily in to their profit and eventually resulting in the collapse of the company.

But it does not necessarily have to be this way.

Many companies (that includes the likes of Sony and Dell) have learned how to turn this new adversity of online reviews into an opportunity and smaller enterprises should follow the same formula to help them to win the battle against unfair, unjustified or unfounded online reviews.

Read more here on how to turn online reputation crisis into a marketing opportunity.

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