Wednesday, 2 August 2017

Research finds that 71 per cent of UK shoppers will go online to leave a review if they have had a good experience

Is it true that online shoppers are more likely to leave negative review than positive?

A new research carried out on behalf of online review website Feefo found that internet users in the UK are more likely to go online and post a review following a positive shopping experience than a negative one.
The somewhat surprising revelation came about after 2000 UK consumers were surveyed to help understand their online reviewing habits.
Yair Cohen, internet law and social media lawyer at Cohen Davis Solicitors and panellist at a Feefo roundtable event, which considered the finding of one of the most comprehensive surveys ever carried out amount online shoppers in the UK said:
"It is refreshing and highly assuring to online retailers to learn that shoppes are willing to rewards them for providing positive experience and fantastic customer care."
Yair Cohen
Copyright Yair Cohen

The survey also found that many online shoppers are become sceptical about credibility of some online reviews and that online reviews delivered by video are likely to earn higher degree of credibility.
Yair Cohen said that:
“Video reviews have a higher level of credibility, especially when the reviewer is on-screen speaking to the camera.” 
But he said trust in online reviews requires a new regulatory body to establish standards and establish greater credibility in the whole review system.

You can read more about the online review survey here  UK shoppers more likely to be positive in online reviews than negative
Full details of the survey are available via Feefo website Online reviews: The consumers’ perspective

To contact Yair Cohen visit Social media solicitor website

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