Why advertisers are leaving YouTube

Google’s “no young children policy”

The problem for Google is that whilst declaring that it has a policy of “no young children” on YouTube, Google also promotes on YouTube videos and adverts which target young children. For example, Google pushes adverts for toys, using language and covert messages, which are squarely aimed at young kids.




Google knows very well that huge number of YouTube users are younger than 13. It knows this because it bombards them with money making adverts. Yet, Google is persistently refusing to publicly acknowledge this reality or adapt its policies and systems to reflect this reality and make YouTube safer for young people.

Astonishingly, Google had ensured that there is no effective Read more on child safety online